Marketing isn't for the faint-hearted. Every few days an update from Google completely disrupts the online market. Unfortunately, brick and mortar businesses seem to feel the most pressure to adapt. Various freelancers and marketing "agencies" pop up and claim to be experts, yet disappear after a year. This guide is made for the consumer with the consumers interest in mind. Use this as your starting point and continue to learn new ways to increase your online presence. Don't feel stuck in the tidal wave of "new". Just start here.
1. Website Development and Design
First things first: does your business have a website? A website that is being monitored daily to deflect spam and other malware that can harm your business? It is proven that having a functioning website with great user experience (UX) will help drive more traffic to your business. Having a landing page where users can easily call or contact you is a vital part of any business. Here are a few tips when building or maintaining a website:
2. Search Engine Optimization (SEO)
3. Paid Advertising
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