The 5 Best Digital Marketing Tools for Business Owners

In the digital era, competition is fierce. Business owners must come up with strategies to engage their audiences and to stay relevant. Luckily, entrepreneurs don’t have to fight empty-handed. They can use a bunch of marketing tools to guide their online endeavors.
Listed below are 5 of the best marketing tools for entrepreneurs, each of which is user-friendly and requires a minimal learning curve.

1. Google Analytics

Business owners need Analytics to monitor the effectiveness of their online campaigns and keep track of their website’s performance. The best thing about it is that it’s free. And it gives users insights into anything and everything that transpires on their platform, from visitor behavior to bounce rates, traffic sources, page views, and referrals.
Google Analytics integrates with AdWords, allowing entrepreneurs to measure and optimize the performance of their online campaigns.

1. BuzzSumo

Entrepreneurs can use BuzzSumo to find topics that are most likely to perform well in their niche. This tool provides entrepreneurs with critical information such as the number of shares a particular piece of content receives and the top influencers who’ve shared it. Not to mention, it even lets users see the backlinks of any piece of content. Plus, it shows additional data on the sites that are linked to it.
Through BuzzSumo, entrepreneurs can identify the most popular types of content on their website and the competition’s, and they can produce more of it for their target audiences.

1. Google Keyword Planner

Another totally free must-have Google marketing tool is Keyword Planner. It helps business owners determine the keywords they should be using for their content marketing endeavors and for search engine optimization purposes.
Entrepreneurs can look up keyword ideas to improve their website’s SEO ranking for local searches in South Florida or anywhere their business is located. The tool also lets users see how keywords perform. When they look up Boca Raton SEO, they will see data like average monthly searches and competition.

1. Yoast SEO
   

Entrepreneurs who built their business’ website on WordPress need the Yoast SEO plugin to enhance their marketing efforts. It’s a great tool for those who have no idea what SEO is. By installing the plugin, entrepreneurs gain crucial information about their site.
Let’s say an entrepreneur wants their website to perform well in local search results in Boca Raton. SEO tools like Yoast can make sure that each page is optimized for search engines.

1. Canva

This graphic design tool can be accessed for free, but business owners may have to pay a few dollars every now and then to acquire better design elements. Canva offers pre-made templates for all sorts of marketing collateral and social media content. Entrepreneurs just need to modify them for branding purposes. And no one needs to learn new skills for this. Canva’s drag-and-drop tool makes it easy even for non-tech-savvy entrepreneurs.

Online marketing has empowered small businesses to go head to head with some of the biggest brands in the world. Equipped with the right tools, entrepreneurs can guarantee that their doors will remain open for many years to come.

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