Perhaps you’ve listed your products on Amazon but you’re wondering how to ensure that it gets in front of millions of online shoppers. Amazon is one of the top platforms to sell online due to a number of reasons.
For a start, research shows that shoppers use Amazon to search for a product that is offered on many other retailers’ websites. In fact, 9 out of 10 shoppers will look for a product on Amazon before they buy.
Secondly, Amazon is a great channel that can complement your business website and help you to reach more customers. Some businesses have even used Amazon to gain visibility because it gives people the ability to discover your brand and the items on your site.
Lastly, if you fail to create an Amazon listing for your brand, someone else will. Third party sellers can offer your product at a higher price and sell it to consumers because you don’t have a presence on Amazon.
4 Ways to Promote Your Brand on Amazon
With that said, you need to ensure you know how to keep your Amazon listing on top once it’s set up. Remember that by putting in more effort, you are likely to get more interests and conversions on Amazon. We’ll show you how to get started.
Optimized Product Listings
The way your listing appears on Amazon will really determine the kind of visibility you eventually get. Many e-commerce shoppers are not looking below the fold when searching for products. That’s why you first need to ensure you have put an appropriate title that describes what the item is and how it fulfills their need.
Use bullets to mention key facts about the product in the description. Pictures are also very important on Amazon listings. Use your USPs to tell customers why they need to buy from you now.
For new sellers, Amazon can select you randomly for the Early Review Program. This program simply gives customers a small gift when they share a review after purchasing. Understand the regulations that Amazon has put in place for collecting reviews. Recently,
Amazon banned reviews written by clients who have received a free or discounted product from a professional seller. Try sending emails with marketing messages to get reviews or ask your customers to review.
Take Advantage of Promotions
Amazon runs different promotions which vendors can participate in and get more product sales at an increased velocity. Don’t aim at offering huge discounts all the time. These heavy discounts usually work when your product is still new since it can help you to get more reviews once you buy.
Drive Traffic to Your Amazon Listing
If you want to promote your Amazon listing, try driving traffic from blogs, Facebook Ads, Google Ad words and other marketing channels like influencers, to your listing. This external traffic can help you to increase conversions. You can even have bloggers and bloggers to drive traffic to the listing from their respective channels. This way, they can collect an affiliate commission when customers end up buying the product.
Many businesses are now using social media to speak to their customers, gain trust and boost conversations. Social media is a great avenue to make your content stick. When done right, social media marketing can quickly transform a brand and make it the talk of town. We’ll share a few tips on how to use social media to grow any kind of business.
Find The Right Platform
It’s easy to create social media channels on only the popular platforms and assume that your target market only uses that platform. Remember, social media sites are like search engines. People can browse through and look for different information and products. That’s why it’s important to start a conversation regarding a product or service you offer and give people a forum to discuss. This is why the first step is choosing the right social media channels based on your target market. For instance, if you are looking for a mature and professional audience, LinkedIn would be a good place to start. Other platforms like Instagram and Pinterest may not be ideal for such a brand.
Make Sustainable Efforts
One of the areas where most businesses go wrong is trying to be on every social media site and compose so many status updates every day in a bid to reach as many people as possible. This rarely works. You need to make every effort sustainable and you can only do this if you stick to the important platforms. You don’t need to have multiple status updates a day. The important thing is to remain consistent and offer your users quality as opposed to quantity.
Focus On Visual Content
It’s easy to grab the attention of social media users when you use images and videos (more visual content) as opposed to just plain text. Visual content is easier for people to digest and catches the eyes of social media users faster. So always try and attach images to your status updates regardless of where you are posting. This often works on all social media platforms.
Conversational content always works for businesses on social media platforms. You can try posting funny memes, tips and facts and try and see what level of engagement you get from it. With time, you will be able to know what your followers are attracted to. Mention other people or businesses that you work with and you might make your brand visible elsewhere. Conversational content will give you better engagement, more trust and higher click through rates.
Tap Into What’s Trending
You also need to leverage on trends, whether it’s a topic that’s related to your industry or a story that is doing the rounds. The good thing with trending topics is that they tend to create interest immediately. You can get free media mentions from leveraging on trends and news stories. But make sure that you do this in good taste and that it doesn’t do more harm than good to your brand.
While most people use SEO and digital marketing synonymously, these two terms could mean different things even though they have certain similarities.
What is SEO?
Simply put, SEO or search engine marketing is the process of optimizing web pages for search engines. Various techniques are employed to ensure that a website appears on top of relevant search terms. For instance, if you have a car repair business and you would like to perform SEO in order to grow your brand, you’d want your website to appear on top of SERP, or search engine result pages, when someone searches for “car repairs” in your area. For this to happen, you’ll need to perform various search engine optimization techniques.
What’s the goal of SEO?
SEO is mainly done to achieve higher rankings in the SERPs. The reason why many businesses want their websites to rank high is because it gives them more traffic and better visibility. Research shows that web users click on the websites that appear on the first page of Google SERPs. Very few people will go to page 2 onwards.
This means that even though you may offer the best product or service, you’ll miss out on potential sales because they didn’t get to find your business on search. SEO specialists allow businesses to achieve their goals of ranking high for relevant terms by using the best practices. Popular SEO tactics used today include keyword optimization and internal linking.
What is digital marketing?
Digital marketing is an umbrella term that represents marketing products and services online using different techniques. It is basically marketing efforts that use the web or email in order to drive sales through e-commerce or generate leads. SEO is one of the forms of digital marketing. There are many other digital marketing strategies including email marketing, PPC, social media marketing and Link building that achieve the same purpose, which is to drive visibility, leads and conversions through online channels.
Why digital marketing?
Some businesses will need to do more than just search engine optimization in order to grow to their full potential online. Other than making sure your website ranks high on search engines, you may want to drive traffic to your pages via social media, by sending out emails or linking to other websites. In this case, you will be focusing on digital marketing as opposed to just SEO.
A digital marketing expert can know how to implement an SEO campaign. In the same way, an SEO specialist can use other techniques to get the website to rank high such as social media marketing. Since search engines consider social signals as one of the ranking factors, getting people to visit your website from social media will eventually help to improve your rankings.
Digital marketing experts can use other forms of marketing such as SMS, TVs and Billboards to still generate leads and push people to the website or app. The goal of digital marketing is to increase the business’s online presence and this can be done beyond implementing an effective SEO campaign.