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Many businesses are now using social media to speak to their customers, gain trust and boost conversations. Social media is a great avenue to make your content stick. When done right, social media marketing can quickly transform a brand and make it the talk of town. We’ll share a few tips on how to use social media to grow any kind of business.
Find The Right Platform
It’s easy to create social media channels on only the popular platforms and assume that your target market only uses that platform. Remember, social media sites are like search engines. People can browse through and look for different information and products. That’s why it’s important to start a conversation regarding a product or service you offer and give people a forum to discuss. This is why the first step is choosing the right social media channels based on your target market. For instance, if you are looking for a mature and professional audience, LinkedIn would be a good place to start. Other platforms like Instagram and Pinterest may not be ideal for such a brand.
Make Sustainable Efforts
One of the areas where most businesses go wrong is trying to be on every social media site and compose so many status updates every day in a bid to reach as many people as possible. This rarely works. You need to make every effort sustainable and you can only do this if you stick to the important platforms. You don’t need to have multiple status updates a day. The important thing is to remain consistent and offer your users quality as opposed to quantity.
Focus On Visual Content
It’s easy to grab the attention of social media users when you use images and videos (more visual content) as opposed to just plain text. Visual content is easier for people to digest and catches the eyes of social media users faster. So always try and attach images to your status updates regardless of where you are posting. This often works on all social media platforms.
Conversational content always works for businesses on social media platforms. You can try posting funny memes, tips and facts and try and see what level of engagement you get from it. With time, you will be able to know what your followers are attracted to. Mention other people or businesses that you work with and you might make your brand visible elsewhere. Conversational content will give you better engagement, more trust and higher click through rates.
Tap Into What’s Trending
You also need to leverage on trends, whether it’s a topic that’s related to your industry or a story that is doing the rounds. The good thing with trending topics is that they tend to create interest immediately. You can get free media mentions from leveraging on trends and news stories. But make sure that you do this in good taste and that it doesn’t do more harm than good to your brand.