While most people use SEO and digital marketing synonymously, these two terms could mean different things even though they have certain similarities.
What is SEO?
Simply put, SEO or search engine marketing is the process of optimizing web pages for search engines. Various techniques are employed to ensure that a website appears on top of relevant search terms. For instance, if you have a car repair business and you would like to perform SEO in order to grow your brand, you’d want your website to appear on top of SERP, or search engine result pages, when someone searches for “car repairs” in your area. For this to happen, you’ll need to perform various search engine optimization techniques.
What’s the goal of SEO?
SEO is mainly done to achieve higher rankings in the SERPs. The reason why many businesses want their websites to rank high is because it gives them more traffic and better visibility. Research shows that web users click on the websites that appear on the first page of Google SERPs. Very few people will go to page 2 onwards.
This means that even though you may offer the best product or service, you’ll miss out on potential sales because they didn’t get to find your business on search. SEO specialists allow businesses to achieve their goals of ranking high for relevant terms by using the best practices. Popular SEO tactics used today include keyword optimization and internal linking.
What is digital marketing?
Digital marketing is an umbrella term that represents marketing products and services online using different techniques. It is basically marketing efforts that use the web or email in order to drive sales through e-commerce or generate leads. SEO is one of the forms of digital marketing. There are many other digital marketing strategies including email marketing, PPC, social media marketing and Link building that achieve the same purpose, which is to drive visibility, leads and conversions through online channels.
Why digital marketing?
Some businesses will need to do more than just search engine optimization in order to grow to their full potential online. Other than making sure your website ranks high on search engines, you may want to drive traffic to your pages via social media, by sending out emails or linking to other websites. In this case, you will be focusing on digital marketing as opposed to just SEO.
A digital marketing expert can know how to implement an SEO campaign. In the same way, an SEO specialist can use other techniques to get the website to rank high such as social media marketing. Since search engines consider social signals as one of the ranking factors, getting people to visit your website from social media will eventually help to improve your rankings.
Digital marketing experts can use other forms of marketing such as SMS, TVs and Billboards to still generate leads and push people to the website or app. The goal of digital marketing is to increase the business’s online presence and this can be done beyond implementing an effective SEO campaign.